D-01
Competitive analysis
The current competitive landscape, feature comparison, and market positioning.
DiscoverySignal Overview
Get started fast. Stay in control.
Complete the intake interviews, identify respondents, review deliverables. We take care of the rest.
01
What we deliver
Four heavy-hitter deliverables.
Plus supporting artifacts to make every recommendation defensible to your board.
D-02
Strategy analysis
Market dynamics, regulatory landscape, and internal alignment with your current approach.
D-03
IDI themes
What your customers or non-customers are telling you, in their own words, so you can act.
D-04
Signal analysis
Structured findings on underserved needs, must-haves vs. delighters, and willingness-to-pay.
02 · What you provide
A short list of things only you can do.
- A Participate in intake interviews
- B Provide contact info for interview and survey respondents
- C Review artifacts used throughout the process.
- D Fund incentives for completed interviews and surveys
03 · What Roadmap Signal handles
Everything else.
- 01Recruit respondents by email
- 02Schedule respondents interviews
- 03Design the survey
- 04Conduct live moderated interviews
- 05Manage respondent incentives
- 06Create intermediate and final deliverables
Beta program
Three software companies. Extraordinary pricing and influence.
Founding-customer pricing. Direct founder access. Early access to new features.
03
spots in the founding cohort