Intake Interviews.
A panel of AI interviewers dialogue with respondents from within your company to capture qualitative breadth and surface what's worth deeper exploration.
Multiple AI interviewers with different subject matter expertise surface nuanced insights.
Breadth before depth.
Intake interviews capture the cross-functional viewpoints of your internal team so the in-depth interviews can start with a multi-dimensional view of the issues facing the product.
Parallel coverage
AI interviewers run simultaneously, each holding a distinct lens so a single interview delivers more breadth.
Context-driven conversation
Open-ended dialogue with follow-ups. Respondents say what they actually mean instead of picking the closest checkbox.
Themes that earn IDIs
Cross-panel clustering surfaces the questions worth asking your customers and non-customers.
One window. Multiple threads.
Each interviewer has expertise, takes turns, and yields when another has the better follow-up, so respondents have professional conversations that reveal deeper insights.
Turn-taking is orchestrated automatically, a single respondent stays in flow while other lenses get filled in parallel.
A single moderator on a Zoom call costs you forty-five minutes per respondent. A panel does the same job in one.
Intake is meant to be wide. The IDI phase is meant to be deep. Running them with the same instrument is how research programs lose the months product teams don't have.
See how IDIs follow up