Unify cross-functional input
Cross-functional departments know customer and prospect needs and competitive threats that may be blind spots for product leaders.
01
Methodology depth
Many perspectives to produce the signals that strengthen product roadmaps.
Customer and non-customer feedback
Get feedback from customers and non-customers to find enhancements that minimize churn risk, attract new logos, and clarify market messaging.
Find underserved needs
Quantify the opportunities to help your customers with the jobs they need help with the most while weeding out the jobs they already have tackled.
Understand emotional responses
Segment features according to customer feelings and expectations to understand the criticality and excitement about meeting that need.
Understand willingness to pay
Identify what customers are willing to pay for a feature that addresses an identified challenge so that you can set an appropriate price.
Fuse cross-portfolio requirements
Review preliminary requirements to identify potentially duplicative functions that can be built once and used across multiple products.
Lens 01
Cross-functional input
Cross-functional departments know customer and prospect needs and competitive threats that may be blind spots for product leaders. DiscoverySignal captures this intelligence before it gets lost between teams.
Lens 02 · Existing customers
What they need to stay
Identify must-have features that protect retention, uncover unmet needs before they become churn, and prioritize the enhancements that drive expansion revenue.
Non-customers
What they need to switch
Understand what's keeping prospects from buying, which gaps in your product are decisive, and how to position new features to attract logos you're currently losing.
Lens 03 · Jobs-to-be-done
Find underserved needs
JTBD methodology quantifies the opportunities to help your customers with the jobs they need help with the most — while weeding out the jobs they've already solved with workarounds.
01
How important is this job?
02
How satisfied are they currently?
→
The gap is the opportunity
Lens 04 · Kano
Emotional responses
MUST-HAVE
Threshold
Absence causes dissatisfaction. Presence is expected. These are table-stakes features.
PERFORMANCE
Linear
More is better. Satisfaction scales linearly with execution quality.
DELIGHTER
Excitement
Unexpected. Absence is neutral. Presence creates delight and differentiation.
INDIFFERENT
Neutral
Build it or don't — customers don't notice. Deprioritize in favor of delighters.
Lens 05 · Van Westendorp
Willingness to pay
The Van Westendorp Price Sensitivity Meter identifies the acceptable price corridor for a feature or product. Four questions. Clean intersections. A defensible number your board will trust.
Q1
At what price would this be so cheap you'd question its quality?
Q2
At what price would it be a bargain — great value for money?
Q3
At what price would it be getting expensive but you'd still consider it?
Q4
At what price would it be so expensive you'd never consider buying it?
Lens 06
Requirements fusion
With deliverables across a portfolio, we review preliminary requirements to identify features that can be built once and deployed everywhere to help minimize redundant engineering efforts and accelerate value delivery.